I'm a designer with a masters degree in Design from AHO, co-founded Boden Studio and teaching at AHO. I have collected some of the work underneath. I like to prototype, create and test out new stuff as well working with coding languages as this website exemplifies. Here, I tried to make a GAN of myself which you can see above. Feel free to contact me if you found any of this interesting.
It started as a place to explore and have fun. Doing the work we wanted to do more of in the future and using clothes and fashion as a canvas for the concepts and exploration. Using it as an opportunity to create the work that we wanted
to do more of in the future.
The initial concept was based around Boden World being a multi-national holding company owning a large number of associated companies. The starting point has been to design various garments for these sub-companies in limited editions, then design and produce a holistic concept around each collection.
Today Boden World is a design studio, clothing brand, publisher and most importantly it is our playground. We are multi-disciplinary and have worked with art direction, graphic design, illustration, photography, film, branding and concept development.
Issue No. 2 features interviews with bodybuilders & sliding doors salesmen, essays on spiritual wellbeing & eating ass at work, photo editorials on horse whispering, energy crystals & office food, as well as guides to small talk and the
top techno tracks for tech startups. We looked at more spiritual sides of business. Comparing business and religion. So while we’re having fun and experimenting we also try to use this medium as a way to comment on different topics. Like
saying something about that all our smartphones and computer shit, comes from nature.
It’s rocks and metal. And thats easy to forget.
Every issue comes with a 16-page riso printed zine on religious symbols translated into a business context + a postcard with motives from the photo editorials.
Boden World Magazine explores the aesthetics, rhetorics and semantics of business from a youth perspective.
We’ve always thought it’s interesting with stuff that’s on the extreme end of the visual spectrum, in different ways. And this industry has a crazy macho ethos, which is actually a bit scary in some ways. This is an experiment in prototyping, while shooting the body builder where asked by others if he had switch sponsor and Boden Powerlifting suddenly “challenged” one the biggest brands on the market, because of a few designed prototypes. and that was sort of aha moment - We saw the actual power of prototyping. And also playing around and juxtaposing protein powder with ceramics and handmade leather goods.
Explore aesthetics and creating the world first high end weightlifting belt together with a local leather craftsman.
We also saw the value of creating something yourself and that it changes your relationship to that item. People brought old clothes that they didn’t use and gave it a new context. As well as promoting our brand of course.
We also did an event were we wanted to explore branding in a meta perspective. We chose to only sell our logos. No clothes on the racks only logos. And we thought this an interesting way of looking at branded clothes.
All we did was provide the logo and tools for printing.
Upcycling older clothes and pieces and giving it new life and meaning. While hang out with people, grab a beer and have a party!
This is projects I have done mostly in collaborations with other. It is a mix between self initiated and client work. In this selection I try to show the diversity of what I have done.
Through this diploma we have been able to address issues surrounding an emerging technology that we knew little about. Deciding what to include or not has been challenging throughout the process, as there are so many layers to it.
Contrary to more traditional interaction design projects, we used our knowledge and tools to create believable screens and prototypes instead of creating usable ones. Instead of offering a single design solution to a problem, we have created nine future artifacts that illustrate services or solutions that 5G could enable. We’ve used these artifacts to reflect both alone and with others on implications and consequences on a personal, societal and governmental level.
With 5G as a narrative and framework, this design project explores future use cases and discusses the impact it could have on our society.
With inspiration from outerwear, climbing and camping we created an updated interior while keeping the dna of the store. One goal was to create stock room in the store since the storage room in the back had limited space. We also managed to give the store a desired second fitting room.
Store interior for one of Oslo’ few independent clothing stores.
Løft is a young and new moving company on the aim to change the business. We helped them out with a strategy for their name, website, identity and photos. In the first step we were aiming to give them a modern and fresh breath in an industry standing still where no to little innovation had been done for a while.
Rebranding identity, name and website for moving company.
This strategy had the goal of being used a cross the administration and cities in the municipality and therefor we created an easy-going/ low threshold strategy that where user-centric. We used icons and visualisations to better make it
understandable together with mundane language.
The strategy main focus not to digitalise for the sake of it, the main goal was to stake out a direction for Sogndal Municipality with a focus on the human aspect of what it is to live in Sogndal in the digital age.
A easy-going user-centric strategy for digital community development in Sogndal municipality with the purpose of being used.
This concept revolves around how a camera works where you have to focus on the object. We used the same concept on this website when scrolling or swiping up and down to focus on the information on the website. We also saw the need for creating a typeface that would work with this blur effect in the identity. One of the problems with the blur is that the letters would “bleed” out. The same problem that would occur when printing. Instead of having ink traps we created blur traps to compensate and maintaining the shape even when blurred.
Visual identity, typography and digital business card for photographer Sigve Aspelund.
The project is an exhibition and a collaboration between the Ministry of Local Government and Modernisation (KMD), the School of Architecture and Design in Oslo (AHO) and Design and Architecture Norway (DOGA) to explore future scenarios
through strategic use of design.
During the exhibition, visitors got to experience four versions of life in 2040 through digital services, designed objects and lived situations. Through experiencing and exploring different situations, visitors experienced what the future may look like and what is at stake for the inhabitants of Norway 2040.
Norway is changing. Digitization is changing business, citizens' everyday lives and the public sector. The future laboratory presents different scenarios for Norway 2040.
Creating one object for each of her singles and creating a physical link to the song and not just the cover on the streaming platform. This object would later be used in her promotion strategy.
Assets and artifacts for Sassy 009.
Together with Akerselva kulturkulvert we created the name and concept. Then we created an identity and website for Akerselva Kulturkulvert with strong visual correlation to the physical space of the culvert. With the slanted edges in the website and logo.
Visual identity, content, name and website for a non-profit organization.
Oslovino wanted a set of logos they could use as fun marketing for their wine import company. They wanted visual cues back to the 80s and 90s to give an impression of them being a well established and large company with different types of branches.
Creating three logos for a wine import company with a nod to the large corporations style of logos back in the 80s and 90s.
This two books where I wanted to explore the craft of creating a book form scratch concept, pictures, designing, printing and binding. The first issue looked at all the funky names boat owners give to their boats and since this is a very
old tradition of Boat christening and giving your boat a name i wanted to create an old fashion hard cover with an embossed logo on the front. The second issue I wanted to explore the more contemporary design and went to a boat show in
Düsseldorf looking huge yachts inside huge buildings. A wildly different experience with a sort of plastic feel. And thats something i wanted use in the design of the book. A plastic cover with the information and typography laying on top
of the cover of the book.
Both books are sort of prototypes and test doing everything myself from the bottom.
Two self published books looking at boat names in Oslo and the concept of boating and yachting at a boat show in Düsseldorf. Hand crafted prototypes exploring different technics.
Based on conversations and lectures from this course, we as a group of young designers drew out a common understanding and some reflections about branding as an idea in public services.
This publication serves as our point of view on what branding public services could look like and how it could change development and use. The publication is ment to to be used as a reference for ourselves and others when facing the complex beast that is public sector branding.
The course ‘Design Driven Innovation in the Public Sector’ aimed to give an introduction to what it means to design with, and for, the public sector, whilst at the same time, exploring what it means to brand public services.
The RIG is an experiment on how to physical visualise the fluctuation of number so big that it is hard to understand. The visual is strongly pointing back to the oil rigs Norway has around it coast and how it pumps the oil up from the water. Norwegians has the impression that the oil fund is ever lasting and if Norway as a country need more money we can just pump it up from the ocean and the installations comments on this when black oil just get poured of conveyer belt and back into the huge black bath surrounding the RIG.
An installation utilizing the API from the Government Pension Fund of Norway and creating a live visualisation of the value fluctuation.
Website for a research based architecture firm
Platform and promo for a co-creating book
Album cover and assets for a rock band
Teaching Interations Design and tangible interactions at AHO (Website)