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Logo for Den Gode Idé made with p5
Visuals(CD,Spotify Canvas, Web, Rendering) skov.pm
Kitsune Arkitekter (Next.js)
Sofie Ramstad (Sanity + Next.js)
Come Live With Me (Sanity + Next.js)
Lars Petter Pettersen (Sanity + Next.js)
Gliding ARP (Vanilla html, js, css and three)
Web, photo, graphic..
It started as a place to explore and have fun. Doing the work we wanted to do more of in the future and using
clothes and fashion as a canvas for the concepts and exploration. Using it as an opportunity to create the work
that we wanted
to do more of in the future.
The initial concept was based around Boden World being a multi-national holding company owning a large number of associated companies. The starting point has been to design various garments for these sub-companies in limited editions, then design and produce a holistic concept around each collection.
Today Boden World is a design studio, clothing brand, publisher and most importantly it is our playground. We are multi-disciplinary and have worked with art direction, graphic design, illustration, photography, film, branding and concept development.
Issue No. 2 features interviews with bodybuilders & sliding doors salesmen, essays on spiritual wellbeing &
eating ass at work, photo editorials on horse whispering, energy crystals & office food, as well as guides to
small talk and the
top techno tracks for tech startups. We looked at more spiritual sides of business. Comparing business and
religion. So while we’re having fun and experimenting we also try to use this medium as a way to comment on
different topics. Like
saying something about that all our smartphones and computer shit, comes from nature.
It’s rocks and metal. And thats easy to forget.
Every issue comes with a 16-page riso printed zine on religious symbols translated into a business context + a postcard with motives from the photo editorials.
Boden World Magazine explores the aesthetics, rhetorics and semantics of business from a youth perspective.
We’ve always thought it’s interesting with stuff that’s on the extreme end of the visual spectrum, in different ways. And this industry has a crazy macho ethos, which is actually a bit scary in some ways. This is an experiment in prototyping, while shooting the body builder where asked by others if he had switch sponsor and Boden Powerlifting suddenly “challenged” one the biggest brands on the market, because of a few designed prototypes. and that was sort of aha moment - We saw the actual power of prototyping. And also playing around and juxtaposing protein powder with ceramics and handmade leather goods.
Explore aesthetics and creating the world first high end weightlifting belt together with a local leather craftsman.
We also saw the value of creating something yourself and that it changes your relationship to that item.
People brought old clothes that they didn’t use and gave it a new context. As well as promoting our brand of
We also did an event were we wanted to explore branding in a meta perspective. We chose to only sell our logos. No clothes on the racks only logos. And we thought this an interesting way of looking at branded clothes.
All we did was provide the logo and tools for printing.
Upcycling older clothes and pieces and giving it new life and meaning. While hang out with people, grab a beer and have a party!
This is projects I have done mostly in collaborations with other. It is a mix between self initiated and client work. In this selection I try to show the diversity of what I have done.
With inspiration from outerwear, climbing and camping we created an updated interior while keeping the dna of the store. One goal was to create stock room in the store since the storage room in the back had limited space. We also managed to give the store a desired second fitting room.
Store interior for one of Oslo’ few independent clothing stores.
This concept revolves around how a camera works where you have to focus on the object. We used the same concept on this website when scrolling or swiping up and down to focus on the information on the website. We also saw the need for creating a typeface that would work with this blur effect in the identity. One of the problems with the blur is that the letters would “bleed” out. The same problem that would occur when printing. Instead of having ink traps we created blur traps to compensate and maintaining the shape even when blurred.
Visual identity, typography and digital business card for photographer Sigve Aspelund.
Creating one object for each of her singles and creating a physical link to the song and not just the cover on the streaming platform. This object would later be used in her promotion strategy.
Assets and artifacts for Sassy 009.
Oslovino wanted a set of logos they could use as fun marketing for their wine import company. They wanted visual cues back to the 80s and 90s to give an impression of them being a well established and large company with different types of branches.
Creating three logos for a wine import company with a nod to the large corporations style of logos back in the 80s and 90s.
This two books where I wanted to explore the craft of creating a book form scratch concept, pictures,
designing, printing and binding. The first issue looked at all the funky names boat owners give to their boats
and since this is a very
old tradition of Boat christening and giving your boat a name i wanted to create an old fashion hard cover
with an embossed logo on the front. The second issue I wanted to explore the more contemporary design and went
to a boat show in
Düsseldorf looking huge yachts inside huge buildings. A wildly different experience with a sort of plastic
feel. And thats something i wanted use in the design of the book. A plastic cover with the information and
typography laying on top
of the cover of the book.
Both books are sort of prototypes and test doing everything myself from the bottom.
Two self published books looking at boat names in Oslo and the concept of boating and yachting at a boat show in Düsseldorf. Hand crafted prototypes exploring different technics.
The RIG is an experiment on how to physical visualise the fluctuation of number so big that it is hard to understand. The visual is strongly pointing back to the oil rigs Norway has around it coast and how it pumps the oil up from the water. Norwegians has the impression that the oil fund is ever lasting and if Norway as a country need more money we can just pump it up from the ocean and the installations comments on this when black oil just get poured of conveyer belt and back into the huge black bath surrounding the RIG.
An installation utilizing the API from the Government Pension Fund of Norway and creating a live visualisation of the value fluctuation.