Jonas Vetlesen
Designer and developer working with ideas, concepts, strategies, design, websites, identities, objects. All scales and mediums.
Work
Cases are searching for extraordinary cases in the world of wine. Their focus is on discovering producers who create something truly unique. For each remarkable case we find, we craft a distinctive portrait.
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The former main library in Oslo, Deichmanske Bibliotek, is currently undergoing a transformation into a center for photography. Created at Feed
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PWC Experience Center
DesignGenerativeSpaceScreen saver for PWC experience center
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Self initiated project exploring physical and digital. Different web technologies, digital prototyping, physical prototyping, animation, tool building, art direction and content generation.
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It started as a place to explore and have fun. Doing the work we wanted to do more of in the future and using clothes and fashion as a canvas for the concepts and exploration. Using it as an opportunity to create the work that we wanted to do more of in the future. The initial concept was based around Boden World being a multi-national holding company owning a large number of associated companies. The starting point has been to design various garments for these sub-companies in limited editions, then design and produce a holistic concept around each collection.
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Identity and website for Gode Boliger. With Nextjs and Sanity.
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National Museum of Norway
DesignCreated at Feed. Some of the images is taken from NRK
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Logo, identity and website with small webshop for one of Oslos best pizza places. Illustrations by Sofie Ramstad
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Skov
IdentityGraphic DesignHardwareLive visualsDigitalDevelopmentIn collaboration with Axel Berggraf Egenæs
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Boden Powerlifting
Graphic DesignSpaceExplore aesthetics and creating the world first high end weightlifting belt together with a local leather craftsman. We’ve always thought it’s interesting with stuff that’s on the extreme end of the visual spectrum, in different ways. And this industry has a crazy macho ethos, which is actually a bit scary in some ways. This is an experiment in prototyping, while shooting the body builder where asked by others if he had switch sponsor and Boden Powerlifting suddenly “challenged” one the biggest brands on the market, because of a few designed prototypes. and that was sort of aha moment - We saw the actual power of prototyping. And also playing around and juxtaposing protein powder with ceramics and handmade leather goods. Belt by Essential Articles
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Boden Magazine Issue No 2
SpacePrintIssue No. 2 features interviews with bodybuilders & sliding doors salesmen, essays on spiritual wellbeing & eating ass at work, photo editorials on horse whispering, energy crystals & office food, as well as guides to small talk and the top techno tracks for tech startups. We looked at more spiritual sides of business. Comparing business and religion. So while we’re having fun and experimenting we also try to use this medium as a way to comment on different topics. Like saying something about that all our smartphones and computer shit, comes from nature. It’s rocks and metal. And thats easy to forget.
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Kitsune
Development[1/ 5]
Hermier
Graphic DesignIdentityCreated at Feed
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Unit Studio
Hardware[1/ 4]
Ways of escaping
HardwareGraphic Design[1/ 3]
Visual identity, typography and digital business card for photographer Sigve Aspelund. Created at Boden Studio
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Portfolio page for director Fredrik Harper. One pager design with top and bottom drawers. Top drawers is general information and bottom drawer is information about a specific project.
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Gi Meg Månen
LivestreamDesign[1/ 1]
Sassy 009
DigitalGraphic DesignCreated at Boden
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Fritidsbåt I, II
PrintGraphic DesignTwo self published books looking at boat names in Oslo and the concept of boating and yachting at a boat show in Düsseldorf. Hand crafted prototypes exploring different technics.
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Oslovino
Graphic DesignClothesCreating three logos for a wine import company with a nod to the large corporations style of logos back in the 80s and 90s.
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AUDIOVISUAL THERAPY AND SPEKTER
Live visualsLive visuals for Also Known As and Spekters night at Trekanten. S!RENE, Jobin, Stian Stu and Fafo!
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